Privacy Policy

Last Updated: 7/28/2026

At LVL Fitness Fresno, LLC; LVL Fitness, LLC; LVL Fitness Wellness, LLC; and LVL Fitness Wellness Naples, LLC (collectively “LVL Fitness”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines the types of information we collect, how we use and safeguard your data, and your rights regarding your information.

Please read this Privacy Policy carefully to understand how we handle your personal information. By using our services or visiting our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information from you:

1.1. Contact Information: When you sign up for our services or create an account, we may collect your name, email address, phone number, and physical address.

1.2. Payment Information: If you make payments for our services, we may collect your payment card information, billing address, and other relevant payment details.

1.3. Health and Fitness Data: To provide personalized fitness plans and training, we may collect information related to your health, fitness goals, medical conditions, and workout performance.

1.4. Communications: We may keep records of any communications you have with us, including email and phone correspondence.

1.5. Usage Information: We collect data about your interaction with our website and mobile applications, including your IP address, device information, and browser type.

2. How We Use Your Information

We use your personal information for the following purposes:

2.1. Providing Services: To deliver our fitness and wellness services, including personalized workouts, training plans, and class bookings.

2.2. Communication: To send you important information about our services, updates, promotions, and respond to your inquiries.

2.3. Payment Processing: To process payments and maintain financial records.

2.4. Health and Fitness Analysis: To provide you with personalized fitness recommendations, analyze your progress, and tailor our services to your needs.

2.5. Marketing: To send you information about our services, promotions, and offers. You may opt out of marketing communications at any time.

3. Data Security

We take data security seriously and implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

4. Data Sharing

We do not sell or share your personal information with third parties without your explicit consent, except for the following situations:

4.1. Service Providers: We may share your information with trusted third-party service providers who assist us in delivering our services.

4.2 No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

4.3. Legal Compliance: We may share your information when required by law, regulation, or legal process.

5. Your Rights

You have the right to:

5.1. Access: Request access to review your account and the personal information we hold about you.

5.2. Correction: Request correction of inaccurate or incomplete personal information.

5.3. Deletion: Request the deletion of your personal information.

5.4. Objection: Object to the processing of your personal information for marketing purposes.

5.5. Data Portability: Request the transfer of your personal information to another party.

6. Email Notice

When You register to use LVL Fitness, your email will automatically be listed in the LVL Fitness mailing list. You will receive welcome information, account information, and other marketing related information.You may also receive periodic emails from us notifying you of new features, products, titles, and other related information for LVL Fitness services.You may choose to opt out of receiving emails from LVL Fitness, but if You choose to do so, You may not receive technical support requests, account updates and notifications, product updates, security updates or updates to the Terms of Services of LVL Fitness as well as updates to Privacy Policy of LVL Fitness.

7. Children’s Online Privacy Protection Act (COPPA)

LVL Fitness complies with Children’s Online Privacy Protection Act. We do not specifically market to children under the age of 13 years old, but we do offer certain services for teens under the age of 18.  If you are under the age of 18, you can use the websites only in conjunction with, and under the supervision of, your parent or guardian.

Personal information collected from children with parental consent is used solely by LVL Fitness, or other related entities that provide technical or other services to LVL Fitness. Personal information collected from children with parental consent is not shared with, sold, or transferred to third parties other than those entities.

LVL Fitness may offer features or programs that will require parents to provide credit card information as a method of verification of parental consent when children provide personal identifying information or participate in such features or programs.

7.1 NOTE TO PARENTS: Pursuant to 47 U.S.C. Section 230(d), as amended, we notify you that parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist in limiting access to material that is harmful to minors. Information identifying current providers of such protections is available through the Federal Trade Commission HERE

8. Fair Information Practices

To be compliant with the Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify the users via in-site notification within seven (7) business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

9. CAN SPAM ACT

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at: info@lvl-fitness.com

11. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website or via email.

By using our services, you agree to the terms of this Privacy Policy.

Thank you for choosing LVL Fitness. We are committed to safeguarding your privacy and providing exceptional services.

Additional Disclosures for Florida Residents

This section applies specifically to residents of Florida and clients of LVL Fitness Wellness Naples, LLC. It supplements, and should be read together with, the General Privacy Policy above. Where a specific provision below conflicts with the General Privacy Policy, the provision in this section controls for Florida residents.

Last Updated: 7/15/2026

At LVL Fitness Wellness Naples, LLC (“LVL Fitness”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy applies to members and consumers at our Florida locations and governs how we collect, how we use and safeguard your data, and your rights regarding your information in connection with our services, website, and communications.

Please read this Privacy Policy carefully to understand how we handle your personal information. By using our services or visiting our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information from you:

1.1. Contact Information: When you sign up for our services or create an account, we may collect your name, email address, phone number, and physical address.

1.2. Payment Information: If you make payments for our services, we may collect your payment card information, billing address, and other relevant payment details.

1.3. Health and Fitness Data: To provide personalized fitness plans and training, we may collect information related to your health, fitness goals, medical conditions, and workout performance. We use this data solely to deliver our fitness and wellness services to you directly and do not use it for advertising, profiling, or any secondary purpose.

1.4. Communications: We may keep records of any communications you have with us, including email and phone correspondence.

1.5. Usage and Device Information: We collect data about your interaction with our website and mobile applications, including your IP address, device information, and browser type. Our website may use cookies, pixels, and third-party tracking tools, including Google Analytics and Meta Pixel. You may control cookie preferences through your browser settings.

1.6. SMS and Text Message Data: If you opt in to receive SMS marketing communications from LVL Fitness, we collect your mobile phone number and records of your opt-in consent. Message and data rates may apply.

1.7 Data Retention: We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to maintain your account, and to comply with our legal obligations under applicable Florida and federal law. When personal information is no longer needed, we will securely delete or anonymize it.

2. How We Use Your Information

We do not use your personal information, including health and fitness data, for targeted advertising, cross-context behavioral advertising, or sale to third parties. We do use your personal information for the following purposes:

2.1. Providing Services: To deliver our fitness and wellness services, including personalized workouts, training plans, and class bookings.

2.2. Communication: To send you important information about our services, updates, promotions, and respond to your inquiries.

2.3. Payment Processing: To process payments and maintain financial records.

2.4. Health and Fitness Analysis: To provide you with personalized fitness recommendations, analyze your progress, and tailor our services to your needs.

2.5. Marketing: To send you information about our services, promotions, and offers. You may opt out of marketing communications at any time.

2.6. Operations: To operate, maintain, and improve our website and services.

2.7. Legal Compliance: To comply with applicable legal obligations, including the Florida Information Protection Act (FIPA).

3. Data Security and Florida Information Protection Act

LVL Fitness takes reasonable measures to protect and secure personal information in electronic form from unauthorized access, disclosure, alteration, or destruction, consistent with the requirements of the Florida Information Protection Act, Fla. Stat. § 501.171.

In the event of a data breach affecting your personal information, we will (a) notify affected individuals within thirty (30) days of determining that a breach has occurred, as required by FIPA; (b) notify the Florida Department of Legal Affairs if the breach affects 500 or more Florida residents; and (c) provide notice that includes, to the extent known: a description of the breach, the type of information affected, contact information for LVL Fitness, and steps you can take to protect yourself from potential harm.

Please note that no method of electronic data transmission or storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

4. Data Sharing

We do not sell or share your personal information with third parties without your explicit consent, except for the following situations:

4.1. Service Providers: We may share your information with trusted third-party service providers who assist us in delivering our services, including not limited to: (a) our studio management and booking platform, which operates under a service agreement with LVL Fitness and is contractually prohibited from using your data for any purpose other than providing services to us which may include third party integrations with SMS providers who solely deliver messages you have consented to receive; (b) our third-party payment processor, which collects and processes payment card data on our behalf under its own PCI-DSS compliant security standards; (c) website analytics and advertising technology providers (e.g., Google Analytics, Meta Pixel), whose data practices are governed by their own privacy policies.

4.2 No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.3. Legal Compliance: We may share your information when required by law, regulation, or legal process.

4.4. Business Transfer: We may share your information in the event of a merger, acquisition, or sale of all or substantially all of our assets, where your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Your Rights

You have the right to:

5.1. Access: Request access to review your account and the personal information we hold about you.

5.2. Correction: Request correction of inaccurate or incomplete personal information.

5.3. Deletion: Request the deletion of your personal information.

5.4. Objection: Object to the processing of your personal information for marketing purposes.

5.5. Data Portability: Request the transfer of your personal information to another party.

6. Email Notice

When You register to use LVL Fitness, your email will automatically be listed in the LVL Fitness mailing list. You will receive welcome information, account information, and other marketing related information.You may also receive periodic emails from us notifying you of new features, products, titles, and other related information for LVL Fitness services.You may choose to opt out of receiving emails from LVL Fitness, but if You choose to do so, You may not receive technical support requests, account updates and notifications, product updates, security updates or updates to the Terms of Services of LVL Fitness as well as updates to Privacy Policy of LVL Fitness.

7. Children’s Online Privacy Protection Act (COPPA)

LVL Fitness complies with Children’s Online Privacy Protection Act. We do not specifically market to children under the age of 13 years old, but we do offer certain services for teens under the age of 18. If you are under the age of 18, you can use the websites only in conjunction with, and under the supervision of, your parent or guardian.

Personal information collected from children with parental consent is used solely by LVL Fitness, or other related entities that provide technical or other services to LVL Fitness. Personal information collected from children with parental consent is not shared with, sold, or transferred to third parties other than those entities.

LVL Fitness may offer features or programs that will require parents to provide credit card information as a method of verification of parental consent when children provide personal identifying information or participate in such features or programs.

7.1 Note to Parents: Pursuant to 47 U.S.C. Section 230(d), as amended, we notify you that parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist in limiting access to material that is harmful to minors. Information identifying current providers of such protections is available through the Federal Trade Commission HERE

8. Fair Information Practices

To be compliant with the Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify the users via in-site notification within seven (7) business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

9. CAN SPAM ACT

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

10. SMS and Telemarketing, Florida Telephone Solicitation Act (FTSA)

10.1 Opt-In Consent: LVL Fitness may send promotional and informational SMS text messages to your mobile phone number only if you have provided express written consent to receive such messages, as required by both the federal Telephone Consumer Protection Act (TCPA) and the Florida Telephone Solicitation Act, Fla. Stat. § 501.059 (FTSA). By opting in, you agree to receive recurring automated marketing text messages from LVL Fitness at the mobile number provided. Consent is not a condition of purchase. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier and plan. LVL Fitness is not responsible for any charges incurred from your mobile carrier.

10.2 Opt-Out, Help: You may opt out of SMS marketing at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and will not receive further marketing texts unless you re-enroll. You may also opt out by contacting us at swfl@lvl-fitness.com. Opt-out requests will be honored within the timeframe required by applicable law. For help regarding our SMS program, reply HELP to any message or contact us at swfl@lvl-fitness.com.

10.3 No Sharing of SMS Data: Mobile opt-in information and consent records will not be shared with third parties or affiliates for marketing or promotional purposes. All other data sharing categories described in this policy exclude SMS opt-in data and consent.

10.4 FTSA Notice: Pursuant to the Florida Telephone Solicitation Act, you have the right to request that LVL Fitness place your telephone number on our internal do-not-call list at any time. To make such a request, contact us at swfl@lvl-fitness.com or reply STOP to any SMS message. LVL Fitness maintains an internal do-not-contact list and will honor all such requests promptly

11. Cookies and Tracking Technologies

Our website may use cookies, web beacons, pixels, and similar tracking technologies to collect usage and device information as described herein. These technologies may be placed by LVL Fitness directly or by third parties such as Google Analytics and Meta. You may control cookie settings through your browser settings or by enabling a Global Privacy Control (GPC) signal. Please note that disabling certain cookies may affect the functionality of our website. We do not currently respond to browser \”Do Not Track\” signals, but we do honor GPC signals where technically feasible.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at: LVL Fitness Wellness Naples, LLC, 2160 Airport Rd. N., Naples, FL 34105 or swfl@lvl-fitness.com

13. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website or via email.

By using our services, you agree to the terms of this Privacy Policy.

Thank you for choosing LVL Fitness. We are committed to safeguarding your privacy and providing exceptional services.

Additional Disclosures for California Residents

This section applies specifically to California residents under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). It supplements, and should be read together with, the General Privacy Policy above. Where a specific provision below conflicts with the General Privacy Policy, the provision in this section controls for California residents.

Last Updated: 7/15/2026

At LVL Fitness Fresno, LLC; LVL Fitness, LLC; and LVL Fitness Wellness, LLC (collectively “LVL Fitness”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy applies to California residents and governs how we collect, use, disclose, and protect personal information in connection with our services, website, and related communications.

Please read this Privacy Policy carefully to understand how we handle your personal information. By using our services or visiting our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information from you:

1.1. Contact Information: When you sign up for our services or create an account, we may collect your name, email address, phone number, and physical address.

1.2. Payment Information: If you make payments for our services, we may utilize your payment card information, billing address, and other relevant payment details which are collected and processed through our third-party payment processor.

1.3. Health and Fitness Data: To provide personalized fitness plans and training, we may collect information related to your health, fitness goals, medical conditions, and workout performance. We use this data solely to deliver our fitness and wellness services to you directly and do not use it for advertising, profiling, or any secondary purpose.

1.4. Communications: We may keep records of any communications you have with us, including email and phone correspondence.

1.5. Usage Information: We collect data about your interaction with our website and mobile applications, including your IP address, device information, browser type, and browsing behavior. Our website may use cookies, pixels, and third-party tracking tools (including but not limited to Google Analytics and Meta Pixel) that may constitute \”sharing\” of personal data under CPRA. You have the right to opt out of such sharing as described in Section 7 below.

1.6. SMS and Text Message Data: If you opt in to receive SMS marketing communications from LVL Fitness, we collect your mobile phone number and records of your opt-in consent. Message and data rates may apply.

1.7 Data Retention: We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to maintain your account, and to comply with our legal obligations under applicable California and federal law. When personal information is no longer needed, we will securely delete or anonymize it.

2. How We Use Your Information

We do not use your personal information, including health and fitness data, for targeted advertising, cross-context behavioral advertising, or sale to third parties. We do use your personal information for the following purposes:

2.1. Providing Services: To deliver our fitness and wellness services, including personalized workouts, training plans, and class bookings.

2.2. Communication: To send you important information about our services, updates, promotions, booking confirmations, and respond to your inquiries.

2.3. Payment Processing: To process payments and maintain financial records.

2.4. Health and Fitness Analysis: To provide you with personalized fitness recommendations, analyze your progress, and tailor our services to your needs.

2.5. Marketing: To send you information about our services, promotions, and offers. You may opt out of marketing communications at any time.

2.6. Operations: To operate, maintain, and improve our website and services.

2.7. Legal Compliance: To comply with applicable legal obligations.

3. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach affecting your personal information, we will notify affected users via in-site notification and/or email within the timeframe required by applicable law, and no later than seventy-two (72) hours after becoming aware of the breach where required.

4. Data Sharing

We do not sell or share your personal information with third parties without your explicit consent, except for the following situations:

4.1. Service Providers: We may share your information with trusted third-party service providers who assist us in delivering our services, including not limited to: (a) our studio management and booking platform, which operates under a service agreement with LVL Fitness and is contractually prohibited from using your data for any purpose other than providing services to us which may include third party integrations with SMS providers who solely deliver messages you have consented to receive; (b) our third-party payment processor, which collects and processes payment card data on our behalf under its own PCI-DSS compliant security standards; (c) website analytics and advertising technology providers (e.g., Google Analytics, Meta Pixel), whose data practices are governed by their own privacy policies.

4.2 No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.3. Legal Compliance: We may share your information when required by law, regulation, or legal process.

4.4. Business Transfer: We may share your information in the event of a merger, acquisition, or sale of all or substantially all of our assets, where your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Your Rights

You have the right to:

5.1. Access: Request access to review your account and the personal information we hold about you.

5.2. Correction: Request correction of inaccurate or incomplete personal information.

5.3. Deletion: Request the deletion of your personal information.

5.4. Objection: Object to the processing of your personal information for marketing purposes.

5.5. Data Portability: Request the transfer of your personal information to another party.

6. Email Notice

When You register to use LVL Fitness, your email will automatically be listed in the LVL Fitness mailing list. You will receive welcome information, account information, and other marketing related information.You may also receive periodic emails from us notifying you of new features, products, titles, and other related information for LVL Fitness services.You may choose to opt out of receiving emails from LVL Fitness, but if You choose to do so, You may not receive technical support requests, account updates and notifications, product updates, security updates or updates to the Terms of Services of LVL Fitness as well as updates to Privacy Policy of LVL Fitness.

7. Children’s Online Privacy Protection Act (COPPA)

LVL Fitness complies with Children’s Online Privacy Protection Act. We do not specifically market to children under the age of 13 years old, but we do offer certain services for teens under the age of 18. If you are under the age of 18, you can use the websites only in conjunction with, and under the supervision of, your parent or guardian.

Personal information collected from children with parental consent is used solely by LVL Fitness, or other related entities that provide technical or other services to LVL Fitness. Personal information collected from children with parental consent is not shared with, sold, or transferred to third parties other than those entities.

LVL Fitness may offer features or programs that will require parents to provide credit card information as a method of verification of parental consent when children provide personal identifying information or participate in such features or programs.

7.1 Note to Parents: Pursuant to 47 U.S.C. Section 230(d), as amended, we notify you that parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist in limiting access to material that is harmful to minors. Information identifying current providers of such protections is available through the Federal Trade Commission HERE

8. Fair Information Practices

To be compliant with the Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify the users via in-site notification within seven (7) business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

9. CAN SPAM ACT

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

10. You California Privacy Rights

As a California resident, and as a matter of LVL Fitness policy regardless of whether CCPA/CPRA thresholds apply, you have the following rights with respect to your personal information:

10.1 Right to Know: You have the right to request that we disclose: (a) the categories and specific pieces of personal information we have collected about you; (b) the categories of sources from which we collected your information; (c) the business or commercial purpose for collecting your information; and (d) the categories of third parties with whom we share your information.

10.2 Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law (such as where we need the information to complete a transaction or comply with a legal obligation).

10.3 Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.

10.4 Right to Opt Out of Sale or Sharing: LVL Fitness does not sell your personal information. However, our use of certain website analytics and advertising technology tools (e.g., Google Analytics, Meta Pixel) may constitute “sharing” of personal data under CPRA for cross-context behavioral advertising purposes. You have the right to opt out of such sharing by:

• Clicking the “Do Not Sell or Share My Personal Information” link on our website.
• Enabling a Global Privacy Control (GPC) signal in your browser, which we will honor where technically feasible.

10.5 Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use of your Sensitive Personal Information to only those purposes necessary to provide the services you have requested. As noted above, we already limit our use of SPI in this manner, but you may submit a formal request using the contact methods in Section 9.

10.6 Right to Non-Discrimination: We will not discriminate against you for exercising any of your California privacy rights. We will not deny you services, charge you different prices, or provide a different level or quality of services because you exercised your rights under this policy.

10.7 Right to Data Portability: You have the right to receive a copy of the personal information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity.

10.8 Shine the Light: California Civil Code Section 1798.83 (“Shine the Light” law) permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. LVL Fitness does not disclose personal information to third parties for their direct marketing purposes.

10.9 Sensitive Personal Information: Under the CPRA, certain categories of personal information are classified as Sensitive Personal Information (SPI) and are subject to heightened protections. LVL Fitness collects the following SPI (a) health and medical condition data, including fitness goals and workout performance information; and (b) Payment card data (collected and processed by our third-party payment processor). We use SPI solely for the purpose of delivering our fitness and wellness services directly to you. We do not use SPI to infer characteristics about you, for targeted advertising, or for any secondary commercial purpose.

11. SMS Marketing

11.1 Opt-In Consent: LVL Fitness may send promotional and informational SMS text messages to your mobile phone number if you have provided express written consent to receive such messages. By opting in, you agree to receive recurring automated marketing text messages from LVL Fitness at the mobile number provided. Consent is not a condition of purchase. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier and plan. LVL Fitness is not responsible for any charges incurred from your mobile carrier.

11.2 Help Opt-Out: You may opt out of SMS marketing at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and will not receive further marketing texts unless you re-enroll. You may also opt out by contacting us at [[info@lvl-fitness.com]{.underline}](mailto:info@lvl-fitness.com). For help regarding our SMS program, reply HELP to any message or contact us at info@lvl-fitness.com.

11.3 No Sharing of SMS Data: Mobile opt-in information and consent records will not be shared with third parties or affiliates for marketing or promotional purposes. All other data sharing categories described in this policy exclude SMS opt-in data and consent.

12. Cookies and Tracking Technologies

Our website may use cookies, web beacons, pixels, and similar tracking technologies to collect usage and device information as described herein. These technologies may be placed by LVL Fitness directly or by third parties such as Google Analytics and Meta. You may control cookie settings through your browser settings or by enabling a Global Privacy Control (GPC) signal. Please note that disabling certain cookies may affect the functionality of our website. We do not currently respond to browser \”Do Not Track\” signals, but we do honor GPC signals where technically feasible

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at: info@lvl-fitness.com

14. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website or via email.

By using our services, you agree to the terms of this Privacy Policy.

Thank you for choosing LVL Fitness. We are committed to safeguarding your privacy and providing exceptional services.